Serena Williams in a Super Bowl ad for Ro’s GLP-1 programme. Yes, really. The co…

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Serena Williams in a Super Bowl ad for Ro’s GLP-1 programme. Yes, really. The co…

Serena Williams in a Super Bowl ad for Ro’s GLP-1 programme. Yes, really.
The company’s line is brutally honest and hard to argue with:

“The GLP-1 market is highly underserved and it’s shaping up to be the largest consumer health market of our lifetimes. The majority of people glued to the Super Bowl will actually be eligible for our product.”

Think about that. One of the greatest athletes ever, post-kids, sharing how this helped her drop weight, ease joint stress, steady blood sugar – and now she’s fronting it during the biggest TV event of the year.

A message that even Serena needs this to be in shape

Love it or hate it, it’s real.

Grant Schofield
Published 30/01/2026
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