CHOOSE YOUR HARD
THE SCIENCE OF DOING HARD SH*T TO BUILD HEALTH THAT LASTS A LIFETIME
ProF grant schofield
You're Here for the Truth
…not empty promises.
I’m Prof Grant Schofield, and for over three decades, I’ve been at the forefront of health and performance science. I live and breathe health and wellbeing. It’s my job, my passion, my path.
And yet, I still struggle to stay fit and healthy. I’ve worked with hundreds of high achievers who struggle too. Because staying healthy in the modern world is bloody hard. The only thing harder? Being unfit and unhealthy.
That paradox sits at the heart of this book. Both paths are hard, but one leads to a better life – and you get to Choose Your Hard.
I’ll show you how leaning into temporary discomfort turns ambition into results, using the latest behavioural science to make changes that actually stick.
A good life isn’t easy. But it is worth it.
And that’s a promise I’ll stand by.
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Order the Choose Your Hard Book
See Me Live - Get Your Signed Copy
I’m hitting the road this year, and I’d love to see you there.
I’m taking Future of Medicine on the road across New Zealand, four cities, four evenings where I’ll go deeper into the science, the stories, and the hard truths behind everything I’ve written about choosing the harder path.
These events are also your first chance to get your hands on Choose Your Hard – I‘ll have advance copies available on the night, and I’ll sign every one.
I’ll see you out there.
– Grant
Choose Your Hard × FOM Tour
Choose Your Hard × FOM Tour
Future of Medicine · 2026
with Prof Grant Schofield
Choose Your Hard - A Talk for Teams
We live in the most convenient era in human history. Everything is optimised to require less of us. Less effort, less discomfort, less friction. Yet our physical and mental health have never been worse.
That’s not a coincidence. Drifting through a life of ultra-convenience, wondering why it feels empty: that’s the hard path. High performance isn’t the hard path. It’s actually the easier one. Most people just don’t realise it until it’s too late.
Choose Your Hard is built around seven core truths about what it actually takes to live well, perform at your best, and build a life worth having. Not biohacking or hustle culture. The real science of how humans thrive, and why the good life isn’t easy, but it absolutely is worth it.
What your team will take away
Why comfort is costing you more than you think Ultra-convenience is the default setting of modern life and it’s quietly eroding health, focus and resilience. We unpack the science of why leaning into challenge is the single highest-leverage thing a person can do.
Why high performance is actually the easier road The people who build real capacity (physical, mental, emotional) don’t grind harder. They choose the right hard things. This talk reframes what performance means and why most teams are working against themselves without knowing it.
CHOOSE YOUR HARD TALK TO TEAMS
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